Marketdata Study Looks at U.S. Sleep Market
According to a new study by Marketdata, sleep is a $23.7 billion-a-year industry in the United States. The report, titled the U.S. Sleep Market, examines the industry and its components — covering markets for medications, sleep labs/sleep centers, mattresses and pillows, continuous positive airway pressure machines and retail sleep aids. The report also contains results from its research survey of sleep labs in March-May 2008, deriving key operating ratios, average revenues and much more.
The study includes market size estimates for 1987-2007, with 2008 and 2012 forecasts, client demographics, in-depth competitor profiles and rankings in each market segment, discussions of market nature and structure, history and evolution, in view of recent Medicare rulings regarding home testing. Advertising strategies, research and development, sleep disorder publicity and other demand factors are analyzed.
http://www.sleepfoundation.org/site/apps/nlnet/content2.aspx?c=huIXKjM0IxF&b=4009115&ct=6062185&msource=nae12709&tr=y&auid=4446861